The face of the telecommunications industry is expected to
change dramatically in 2004.
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Citizen Patriot · Bob Keyes |
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Peggy Calderone, left foreground, shows a cell phone to Joan
Boyer of Concord, right, in the showroom of Comtronics, One Comtronics Place.
Things have been busy in the cell phone business now that users will be able to
switch phones and keep their
numbers. | |
And a large part of that change is due to a new federal mandate
that allows phone customers to keep or “port” their current cell phone number
when changing carriers. It also allows them to have the same number for their
home, cell and work phones.
“The telecommunications industry will change and grow more in
the next 10 years than it has in the last 50,” said John A.
Campau, president and CEO of Comtronics, which is based in
Jackson.
“Because the future is wireless, people are taking their home
numbers and converting them over to wireless.”
The new regulations went into effect Nov. 24 in the 100 largest
metropolitan areas of the United States and Puerto Rico, covering roughly 70
percent of the U.S. population.
In Michigan, the regions already offering portability include
Ann Arbor, Detroit and the Grand Rapids/ Muskegon/Holland area.
The remaining 30 percent of the country, including Jackson
County, will be eligible by May 24.
“Congress and the FCC decided that landline and wireless
consumers deserve to have choices and freedoms,” said Campau, whose 45-year-old
Comtronics firm has 20 retail stores in Michigan.
“The courts have made the decision for full competition
unanimous, forcing telephone companies to compete for consumers by offering
better products, lower prices and innovative services.”
Jeff Wilson, a Verizon Wireless phone customer who lives in
Stockbridge, said he is glad the new legislation prevents phone companies from
“locking up phone numbers.”
“It’s a good thing they’ve made this change,” Wilson said.
“Under the old system, you were tied to one provider no matter what their level
of services or rate of increases.”
“If you changed providers, you were going to have to get a hold
of every person who might call you to tell them your new number, and that’s a
daunting task. The companies knew it was a hassle to change
providers.”
Campau said the effects of the new legislation are just
beginning.
"It's a good thing they've made this change.
Under the old system, you were tied to one provider no matter what their level
of services or rate of increases." Jeff
Wilson Verizon Wireless customer |
“It’s slow now because word hasn’t really hit the streets,” he
said. “But it’s going to become really huge (in 2004). More and more people are
trying to find ways to save money. One way to save is by having just one phone
number for your home, work, and cell phones.”
Although sales at the Jackson store, at One Comtronics Place,
have yet to be impacted by the new regulations, Campau said Comtronics offices
in the big metro cities are already benefiting.
He said many customers are interested in Nextel because of its
“walkie-talkie” feature. He believes Nextel stands to gain 15 percent more
business as a result of the new regulations.
Pat Gavin, manager at Radio Shack in the Jackson Crossing, said
it’s hard to weigh the impact that number portability will have on his store’s
revenue.
“In Jackson, we don’t have number porting, so it’s not an issue
for us yet,” Gavin said. “At this point all we can do is read manuals and do
simulations.”
Gavin said the regulations will likely make the cell phone
market more competitive than ever. He said customers who have established credit
with their current phone companies will be the prime targets of cellular
providers.
“Because of the market, cell phone companies are fighting for
people with good credit,” Gavin said.
“That’s pretty much what it’s all about right now.”
Campau said changing companies and taking advantage of number
portability is easy.
“It’s just a paper shuffle,” he said.
“It’s as simple as coming down to one of our stores and telling
us what you want. It can range anywhere from two to five days. And it will be
faster as we move forward.”
According to the Mobile Wirefly web site, those who move to new
geographic areas will not be able to take their old phone numbers with them.
Customers who have an existing phone contract may be charged a
termination fee when they change companies.
Reprinted with permission from The Jackson Citizen
Patriot Copyright January 2004 |